Consumer Perception of the Image of “Ratu Tunggal Traditional Market” in Pangkalpinang City

Consumer Perception of the Image of “Ratu Tunggal Traditional Market” in Pangkalpinang City

  • Yulia Yulia University of Bangka Belitung
  • Rahmah Hanifah
  • Iwan Setiawan
Keywords: Consumer Sastisfaction, Market Image, Perceptiom

Abstract

This study aims to describe consumer perceptions of image in the market and describe the level of consumer perceptions of price, service, product quality and physical environment on consumer satisfaction in the Ratu Tunggal traditional market in Pangkalpinang city. The research method used is the survey method. The sampling method used is Accidental Sampling with a sample size of 100 consumers. The data analysis method uses descriptive qualitative using a Likert scale. The results showed that the price of the products offered varied, affordable, cheaper than modern markets with appropriate quality. The services provided are personal, polite, friendly and patient and provide a comfortable atmosphere so that consumers are comfortable shopping. The quality of the products is diverse, not inferior in quality to the modern market and the prices offered are comparable, has a parking lot, several parking attendants, public toilets, and has large buildings that can be rented out. Then the level of consumer perception of the satisfaction of prices, services, product quality and the physical environment in Pasar Ratu Tunggal is very satisfied

Downloads

Download data is not yet available.

Author Biography

Yulia Yulia, University of Bangka Belitung

Agribusiness Department

Lecturer

References

Arifin Z. (2017). Pengaruh Persepsi Dan Perilaku Konsumen Terhadap Minat Pegawai Kantor Urusan Agama Menjadi Nasabah Perbankan Syariah di Sragen. Surakarta: Institut Agama Islam Negeri Surakarta.

Badan Pusat Statistik. (2018). Persentase perdagangan, jasa kemasyarakatan, dan perdagangan. Pangkalpinang.

Daryanto, & I, Setyobudi. 2019. Konsumen dan Pelayanan Prima.Yogyakarta: Gava Media

Dinas Perdagangan dan Perindustrian (2020). Nama-nama Pasar Tradisional di Pangkalpinang. Pangkalpinang

Iswari dan Suryandari (2013). Analisis Pengaruh Citra Supermarket Terhadap Loyalitas Konsumen. Jurnal Bisnis dan Manajemen. Universitas Sebelas Maret

Jenny. 2012. Persepsi; Pengertian; Definisi dan Faktor yang Mempengaruhi. Tersedia: http//www.duniapsikologi.com/persepsi-pengertian-definisi-dan-faktor-yang- mempengaruhi/. Diakses: 10 Desember 2022, Pukul: 20.46

Kotler, Philiph. (2011). Manajemen Pemasaran jilid 1. Edisi kesebelas. Jakarta: Erlangga

Kotler, Philiph. (2011). Manajemen Pemasaran jilid 2. Edisi kedua, Indeks. Jakarta: Erlangga

Kotler, Philip dan Gery Amstrong. 2011. Prinsip-Prinsip Pemasaran Jilid 1. Edisi kedelapan. Erlangga, Jakarta.

Kuncoro, M. (2010). Metode Kuantitatif: Teori dan Aplikasi untuk Bisnis dan Ekonomi. Yogyakarta: AMP YKPN.

Lamb, Hair, McDaniel.(2011). Pemasaran Buku 1. Terjemahan David Octarevia. Jakrta: Salemba Empat

Lupiyoadi, Rambat dan Hamdani, A. (2011). Manajemen Pemasaran Jasa. Salemba Empat. Jakarta.

Mankiw, N. Gregory, (2010), Principle of Economic, 4th Education. Thomas South. Western..

Mayasari, R, (2013), Analisis Pengaruh Citra Pasar Tradisional terhadap Loyalitas konsumen. Skripsi. (Tidak Dipublikasikan). Universitas Sebelas maret. Surakarta.

Muhson, A. (2015). Diktat Mata Kuliah Aplikasi Komputer. Yogyakarta: FIS UNY.

Published
2024-11-05