PENGABDIAN MASYARAKAT MELALUI SOSIALISASI URGENSI MEREK BAGI USAHA MIKRO, KECIL MENENGAH DI DESA SUMBEREJO KABUPATEN LAMPUNG TIMUR

Abstract

Community service focuses on outreach activities regarding the urgency of the trademark for UMKM, especially in Sumberejo Village, East Lampung Regency. The community, especially the women of the recitation group in the village, started the business of making soap from the waste that was around them, namely used cooking oil. The soap product is expected to have a brand so that it will increase selling value, facilitate promotion, guarantee product quality, and show the origin of the product. The purpose of carrying out community service activities is to make the community economically empowered with products that have markings to distinguish goods produced in trading activities. The implementation of community service uses the lecture method to convey socialization material about the urgency of the trademark for UMKM, after that a discussion is held in the form of questions and answers with the audience. The output of this activity is to increase public understanding of the urgency of trademark  on products and the public to have registered trademark  for their products.