Welcome to the Journal of Integrated Agribusiness A dynamic platform where research insights converge, curated by lecturers, students, researchers, academicians, and practitioners. Delving into the realms of social economics, agricultural development, and comprehensive agribusiness studies, we explore diverse subsystems—from the off-farm upstream to the on-farm production, and further downstream, encompassing supporting institutions in agribusiness. Aim and Scope The Journal of Integrated Agribusiness aspires to be a premier publication in the field, emphasizing pivotal issues within agribusiness and agricultural economics. Our thematic areas include: Agribusiness Value Chain Supply Chain Strategic Issues Agricultural Economics Farm Economics Agricultural Policy Standard of Living Efficient markets Economics Surveys Distribution of Wealth Economically Efficient Production Management of Agribusiness View More Details Open Access Information This journal follows open access principles, ensuring immediate accessibility to foster a global exchange of knowledge. Readers are invited to freely read, download, copy, distribute, print, search, or link to full-text articles without prior permission from the publisher or author. Journal Information Journal Title Journal of Integrated Agribusiness ISSN P-ISSN (2656-3835) E-ISSN (2686-2956) DOI Prefix Prefix 10.33019/jia by Crossref Editor in Chief Garist Sekar Tanjung Publisher Department of Agribusiness, Faculty of Agriculture, Fisheries and Marine, Universitas Bangka Belitung Frequency 2 issues per year Meet Our Editors Garist Sekar Tanjung Editor in Chief Scopus ID: 57355723900 SINTA ID: 6777546 Google Scholar: B1FR37gAAAAJ Affiliation: Universitas Bangka Belitung Country: Indonesia Novyandra Ilham Bahtera Managing Editor Scopus ID: 57220748722 SINTA ID: 6713703 Google Scholar: B1FR37gAAAAJ Affiliation: Universitas Bangka Belitung Country: Indonesia View More Editors
Jurusan Agribisnis, Fakultas Pertanian, Perikanan dan Kelautan Universitas Bangka Belitung
Participation of Farmer Groups in Rice Farming Activities to Support Sustainable Agriculture
Farmer involvement refers to the active participation of individual farmers or farmer collectives in decision-making processes with awareness and intention. This study examines the extent of farmer engagement in sustainable agricultural practices. Descriptive statistics were used to profile respondents, while the Structural Equation Modeling (SEM) approach was applied to assess the effect of participation in farmer groups on sustainable agriculture. Sixty rice farmers were selected as respondents using the Slovin formula. The research was conducted in the Secanggang District, Langkat Regency, a key rice-producing area deliberately chosen as the study site. Primary data were collected through a structured questionnaire. The analysis revealed that among the three dimensions of sustainability, social, economic, and environmental, only the financial and ecological aspects showed statistically significant effects, with coefficients of 0.398 and 0.502, respectively. Farmer participation in evaluation and implementation processes contributed positively to advancing sustainable agricultural practices. Strengthening farmer groups should be prioritized by government agencies and academic institutions, with efforts directed toward enhancing human resource capacity in areas such as institutional management, market network expansion, partnership development, capital strengthening, and information technology training.
Copyright (c) 2025 Budi Silaban, Mhd Asaad, Rasidin Karo Karo Sitepu http://creativecommons.org/licenses/by-nc/4.0
Farmers’ Response to Pepper Price Fluctuations in Air Gegas Subdistrict, South Bangka Regency
Fluctuating pepper prices tend to affect farmers' response to pepper, resulting in the amount of pepper production and post-harvest handling of pepper going down. In addition, fluctuations in pepper prices are also very influential for farmers on their daily needs. The objectives of this research are 1) Describe the response of farmers to pepper price fluctuations in production and post-harvest aspects in Air Gegas District, South Bangka Regency, and 2) Determine the impact of pepper price fluctuations for farmers in Air Gegas District, South Bangka Regency. This research was conducted using the survey method. Sampling used purposive sampling with a total sample of 68 respondents. Both data were analyzed by descriptive statistics. The results showed that the cognitive response of farmers to pepper price fluctuations in Air Gegas Subdistrict was categorized as high with a percentage of 69.63%. cognitive response is seen the level of understanding and knowledge about pepper price fluctuations. Affective response is the attitude, assessment and feelings of respondent farmers towards fluctuations in pepper prices is categorized as high with a percentage of 67.02%. Conative response is the action, desire, and tendency to behave farmers categorized as high with a percentage of 65.07%. The impact of pepper price fluctuations on pepper farmers in Air Gegas Subdistrict is classified as agreeing with a percentage of 70.17%.
Copyright (c) 2025 Ferna Adezia, Eddy Jajang Jaya Atmaja, Iwan Setiawan http://creativecommons.org/licenses/by-nc/4.0
Consumer Perception and Market Entry Strategy for a Novel MOCAF-Based All-Purpose Seasoning
This study aims to analyze consumer perceptions and preferences regarding a novel all-purpose seasoning based on Modified Cassava Flour (MOCAF) and to formulate an effective market entry strategy. A descriptive quantitative research design was employed, combining sensory evaluations and structured consumer surveys. Sensory evaluation involved 35 panelists who compared the MOCAF-based seasoning with two commercial brands, assessing attributes including taste, aroma, texture, and overall appearance. Results from the consumer survey indicated positive perceptions of the MOCAF-based seasoning, with respondents rating it favorably in terms of taste (74%), aroma (75%), and overall appeal (70%). However, price sensitivity emerged as a significant concern, with approximately 23% of respondents highlighting affordability as an issue. Demographic factors, especially education level and occupation, significantly influenced consumer perceptions. Housewives, in particular, showed greater awareness and familiarity with the product. Based on these findings, an integrated market entry strategy was developed, emphasizing market segmentation, targeting health-conscious households, particularly mothers and homemakers, and positioning the product as a healthier, gluten-free alternative to conventional seasonings. The study further recommends the implementation of educational campaigns, partnerships with influencers, and product sampling programs to enhance product awareness and build consumer trust. This research contributes to the existing body of literature on functional foods, particularly regarding sustainable local food innovations in emerging markets. The results provide practical insights for producers aiming to introduce MOCAF-based products to broader markets.
Copyright (c) 2025 Dwi Yuni Hastati, Aulia Irhamni Fajri, Andi Early Febrinda, Made Gayatri Anggarkasih, Mrr Lukie Trianawati, Ai Imas Faidoh Fatimah, Dewi Sarastani, Neny Mariyani, M Agung Zaim Adzkiya, Nurafi Razna Suhaima, Caecillia Chrismie Nurwitri, Syakilah Nawal Ladystia, Disty Isbiyanti Prananingrum
Determinants of Farmers’ Participation in the Development of Trigona Beekeeping Groups in East Belitung Regency
This study examines the determinants of cultivators’ participation in the development of Trigona sp. beekeeping groups in East Belitung Regency. A deductive approach was employed using quantitative descriptive analysis. The research was conducted in East Belitung Regency, Bangka Belitung Islands Province, focusing on Trigona sp. beekeepers who are members of the East Belitung Teran Honey Geographical Indication Protection Society (MPIG). Sampling was conducted through a probability sampling technique, specifically simple random sampling, yielding 135 respondents. Data were collected through surveys using structured questionnaires and interviews with Trigona sp. beekeepers. Data analysis was performed using Microsoft Excel and SPSS software, applying multiple linear regression. The findings indicate that the determinants influencing cultivators’ participation in developing Trigona sp. beekeeping groups in East Belitung Regency, both individually and collectively, include individual characteristics, credibility of information sources, information quality, communication channels, and communication context.
Copyright (c) 2025 Ipan Guspian, Amiruddin Saleh, Krishnarini Matindas http://creativecommons.org/licenses/by-nc/4.0
Livelihood Diversification Strategies of Independent Oil Palm Farmers in Teramang Jaya Subdistrict, Mukomuko Regency, Indonesia
This study aims to examine household livelihood assets, calculate household income from various income sources, and identify the livelihood strategies adopted by independent oil palm farmers in Teramang Jaya Subdistrict. The research employed a proportionate stratified random sampling method, involving 92 farmer households that met the selection criteria. Data were collected through observation, interviews, documentation, and structured questionnaires, and analyzed using both descriptive and quantitative approaches. The findings show that all households utilized five categories of livelihood assets: natural, human, physical, financial, and social. The average monthly income from on-farm activities was IDR 3,540,924, while off-farm activities contributed IDR 2,340,444. Non-farm income averaged IDR 3,414,462 per month. In terms of livelihood strategies, 3.26 percent of households engaged in livelihood intensification by optimizing other available land. A total of 98.91 percent of households adopted a dual livelihood strategy, which was the most effective in fulfilling household needs. In addition, 5.43 percent of households applied spatial or migration-based strategies as an alternative means of generating income.
Copyright (c) 2025 Ersa Febriana, Muhamad Mustopa Romdhon, Agung Trisusilo, Juliana Carolina Kilmanun http://creativecommons.org/licenses/by-nc/4.0
Risk Management: Socio-economic Impact of Flooding on Rice Farming in Padang City
Flooding is a major natural disaster that substantially risks agricultural productivity, particularly rice cultivation. In Padang city, the severity of flood impacts has increased due to climate change. This study identifies and analyzes flood risk management strategies in paddy farming areas. The research used a descriptive approach supported by quantitative secondary data from government reports, insurance claim records, and climate-related publications. Data analysis involves risk mapping and descriptive statistics to assess patterns of flood impact and response strategies. The results indicate that effective flood risk management involves using flood-resistant rice varieties, constructing and maintaining irrigation and drainage systems, and participating in the Paddy Farming Insurance (AUTP). Risk Mapping shows that floods have the lowest impact compared to other floods or disasters. In Padang City, floods have not impacted 75% of AUTP insurance claims. Strategies that farmers and stakeholders can implement are preventive and mitigations. Preventive strategies include improving drainage systems and using flood-resistant crops, while mitigation involves early warning systems, weather forecasting, crop insurance, and post-flood management. However, barriers like insufficient funding, limited farmer awareness of technology, and poor infrastructure hinder adoption. Government support primarily benefit smallholder farmers-those most vulnerable to climate-related risk by offering technical assistance, financial subsidies, and encouraging AUTP participation. By implementing these strategies, agricultural resilience can be strengthened, contributing to national food security.
Copyright (c) 2025 Cindy Paloma, Vonny Indah Mutiara http://creativecommons.org/licenses/by-nc/4.0
Sales Forecast for PT XYZ’s Sterilized Milk Products in the Jakarta Market for 2025 Using the ARIMA (Autoregressive Integrated Moving Average) Model
This study examines the sales forecast for PT XYZ’s sterilized milk products, recognizing the critical importance of accurate forecasting in the dynamic and competitive fast-moving consumer goods (FMCG) sector. Reliable forecasts are essential for distributors to optimize demand planning and inventory control. The Autoregressive Integrated Moving Average (ARIMA) model was applied to historical monthly sales data from 16 distributors in the Jakarta market covering the 2022–2024 period. The ARIMA procedure included data collection and visualization, stationarity testing (ADF, ACF, PACF), differencing, model identification, parameter estimation, and optimal model selection. The results reveal monthly sales fluctuations with a clear downward trend toward the end of the observation period, with the ARIMA (1,0,1) model emerging as the best fit. Forecasts for 2025 indicate a continued decline in sales value, underscoring the need for stronger collaboration between PT XYZ and its distributors in promotional planning and inventory management to adapt to market shifts and capitalize on emerging opportunities.
Copyright (c) 2025 Akbar Bimo Prastio, Imam Widhiono, Sri Lestari, Budi Dharmawan http://creativecommons.org/licenses/by-nc/4.0
Analysis of Factors Affecting Indonesian and Indian Turmeric Export to The United States and The United Kingdom
Turmeric is a high-value bio-pharmaceutical commodity with strong production potential, diverse uses, and strategic importance as a spice export. The United States and the United Kingdom are among the largest global importers of turmeric and key target markets for Indonesia. However, Indonesia’s export share to these countries has fluctuated due to various economic factors. Meanwhile, India—despite being the world’s largest producer and exporter of turmeric—faces challenges in sustaining its export growth in these major markets. This study analyzes the factors affecting turmeric exports from Indonesia and India to the U.S. and U.K. using a panel data regression model. The findings reveal that Indonesia’s exports are significantly and elastically influenced by the average real GDP of destination countries and interest rates, with elasticity values greater than one. In contrast, the elasticity for domestic production is near one, indicating a proportional response. India shows lower elasticities for all variables, each below one. Furthermore, production is not a significant factor for either country, suggesting that increasing output alone is insufficient without downstream processing and improved market access. These results indicate that Indonesia’s turmeric exports are more responsive to external economic changes, reflecting stronger adaptability in global trade.
Panel Data; Real GDP; Competitors; Production; Interest Rates
Copyright (c) 2025 Novindra Novindra, Iga Nurjanah http://creativecommons.org/licenses/by-nc/4.0
Geographical Indication Certificate of Coffee: A Bibliometrics Study Approach
Geographical indication certification of coffee is growing due to the demand for "specialty" coffee based on geographic origin. According to coffee lovers, the taste of coffee varies, depending on where the coffee is produced. As demand for geographic indication certified coffee increased, the research that related to this topic also developed. To find out the extent of research that has been carried out regarding the topic, this bibliometic research was conducted. The purpose of this research is to map research on geographical indication certification of coffee based on keywords and research titles so that gaps and novelties related to the topic are obtained. The type of research used is a quantitative descriptive method. The analysis used is bibliometric analysis with the Vosviewers software tool. Based on the analysis results, it was obtained from the network visualization mapping that there were 6 clusters originating from 3032 terms with 50 keywords that appeared at least 10 times. In research on geographical indication certification, the 3 most keywords that appeared were coffee, Indonesia, geographical indications. From the mapping visualization results, it is known that the latest research topics studied are signs, Arabica coffee, coffee farmers, factors, indicators, Indonesian coffee, Robusta coffee, quality, and West Java. The average publication related to these items was published in 2020-2021. From the results of the visualization mapping, the density of research topics related to coffee items in cluster 1, Indonesian items in cluster 4, and geographical indication items in cluster 2 have been widely researched, while topics in clusters 3, 5 and 6 have not yet been widely researched. These items are signs, coffee farmers, indicators, value, quality, coffee farmers, Robusta coffee, quality, and West Java.
Geographical Indication Certificate of Coffee
Copyright (c) 2024 Veny Betsy Saragih, Riantri Br Barus, Chicka Willy Yanti, Syadza Anggraini
Evaluation of Banana Seed Distribution in the "Nagari Mandiri Pangan" Program in Padang Pariaman Regency, West Sumatra
The purpose of this study is to evaluate the distribution of bananas in the Nagari Mandiri Pangan Program in Padang Pariaman Regency, West Sumatra. Nagari Mandiri Pangan is a program implemented by the West Sumatra government. This program is an adaptation of the Desa Mandiri Pangan launched by the Food Security Agency of the Ministry of Agriculture (BKP) at the national level. The West Sumatra Government is trying to explore the needs of the farmers themselves. In this case, farmers who are in the group ask to be given banana seed assistance, which is a commodity that has the potential to be developed. This research was carried out on five farmer groups in Padang Pariaman Regency. The method used is an interview using a questionnaire, which is then analyzed using descriptive statistics. The existing results are compared with the technical guidelines and implementation guidelines that have been prepared. From the results, it was found that the distribution of banana seeds was carried out during the current year, and the requests from farmer groups could be accommodated through this program. Banana plants were chosen because this commodity has suitable growing conditions at the research site. Farmers are obliged to provide land that is used from existing vacant land and land that was previously unused. In addition, farmers are obliged to maintain bananas that have been given properly and provide periodic reporting. To ensure that farmers carry out their obligations, the agency evaluates by visiting and providing assistance with good banana cultivation methods in collaboration with local extension workers.
Copyright (c) 2024 Dian Hafizah, Faidil Tanjung, Rusda Khairati, Rini Hakimi, Ilham Akbar
The Welfare Analysis of Rice Farmer Households Based on Cultivated Land Area in Sale Village, Rembang Regency
Rice farming in Sale Village is the population's main occupation to earn income. Less land makes it easier for rice farming in Sale Village to make economic profits, so farmers have to look for additional income both in and outside of agriculture to achieve prosperity that is considered sufficient to meet their household needs. The objectives of this research are (1) to analyze household income and (2) to analyze the level of farmer welfare. The method used in this research is an analysis of income, expenditure, and household welfare using criteria (Sajogyo, 1997) and the BPS poverty line. The research results show that farming is the most significant contribution to household income for small, medium, and large land farmers. The household expenditure value of lowland rice farmers is above the welfare criteria and is classified as a moderate and not poor household.
Copyright (c) 2024 Novindra Novindra, Zumrotul Arifah
Analysis of Income and Costs in Tobacco Processing Based on Sales Methods in Nagari Baruah Gunuang, Limapuluh Kota Regency
The area of tobacco land in West Sumatra Province, especially in Limapuluh Kota Regency, experienced a quite drastic decline, reaching 66.6% in the period 2022 and 2023. One of the causes declining land is related to prices and income. Low prices and income can be caused by different marketing methods between farmers. Therefore, the research aims to measure income and costs of tobacco processing based on marketing methods. The data analysis method in this research uses descriptive analysis and the Independent T Test. Descriptive analysis aims to describe the costs of processing chopped tobacco, obstacles and factors that influence farmers to sell chopped and spread tobacco. Meanwhile, the t test was carried out to see whether there was a difference in income between farmers who sold chopped and spread. The research results show that farmers' obstacles in processing chopped tobacco are dependence on sunlight, long processing time, and high processing costs. Meanwhile, the factors that influence farmers to sell expanse tobacco are that it is easy and practical, easy to sell, and requires money immediately. In terms of income, there is a significant difference between farmers who sell chopped and farmers who sell overlay. There is a difference in income of IDR 10,132,630/ha/planting season or 37%.
Copyright (c) 2024 Muhammad Syahfitra, Nursamsi Nursamsi, Novi Yulanda Sari, Friskia Hanatul Qolby, Agustinus Mangunsong
Analysis of Indonesian Palm Oil Competitiveness: A Case Study from Central Mamuju, West Sulawesi
The quality of crude palm oil, price, and quality of fresh fruit bunches are important factors in determining the competitive advantage of palm oil. In Central Mamuju, palm oil is processed into two main products: Crude Palm Oil (CPO) and Palm Kernel Oil (PKO), which are further refined into various derivative products like cosmetics, soap, cooking oil, and much of the CPO is directly exported, affirming its potential in the global market. This study aims to assess the impact and components of palm oil competitiveness using the diamond porter model. Results indicate that factors like resource condition availability (X1), related and supporting industries (X3), company strategy, structure, competition (X4), and government role (X5) positively influence competitiveness. However, demand conditions (X2) and opportunities (X6) negatively correlate. The competitive strengths of palm oil in this region include high-quality fresh fruit bunches and CPO, as well as competitive fresh fruit bunch prices. The presence of palm oil companies here also demonstrates high competition levels.
Copyright (c) 2024 Agung Rimba Pebrianto, Andi Werawe Angka, Ikawati Karim, Muhammad Arafat Abdullah
The Influence of Marketing Mix on Satisfaction and Loyalty of Minyakita Consumers in Pangkalpinang City
This study aims to analyze the effect of the marketing mix, including product, price, place, and promotion, on consumer satisfaction and loyalty among Minyakita buyers at minimarkets, grocery stores, and traditional markets in Pangkalpinang City. Conducted in July-August 2024, this research utilized a survey method with an accidental sampling technique, collecting data from 100 respondents. Data were analyzed using Structural Equation Modeling-Partial Least Square (SEM-PLS) with SmartPLS Version 4.0. Findings indicate that price, place, and promotion directly influence satisfaction significantly, while product does not. Product, place, and promotion have a significant effect on loyalty, while price does not. Indirectly, product and price do not significantly affect loyalty through satisfaction, whereas place and promotion do. Satisfaction has a significant impact on loyalty.
Copyright (c) 2024 Viona Widytiya, Eddy Jajang Jaya Atmaja, Muntoro Muntoro
The Participation Level of KWT Mawar Members in the Harum Madu Program in Karangtengah Village, Kadungora Sub-District, Garut Regency
The Halaman Rumah Masyarakat Terpadu (Harum Madu) program, initiated by the Garut Regency government, aims to ensure household-level food self-sufficiency. Based on BPS data (2023), agricultural land in Kadungora District is very limited, making the Harum Madu program a viable solution for optimizing yard land. This study aimed to analyze respondent characteristics and the participation level of KWT Mawar members in the Harum Madu program. A quantitative descriptive analysis was used, with sampling conducted through a census of all 40 KWT Mawar members. Results indicated that most KWT Mawar members are aged 34-44 years, have an elementary school education, work as housewives, have 1-3 family dependents, and an average household income of Rp.1,500,000-Rp.2,000,000. The participation level of KWT Mawar members in the Harum Madu program is moderate, with a score of 1485. Participation in decision-making falls under the moderate category, while participation in implementation and utilization of results is high. Meanwhile, participation in evaluation is in the moderate category.
Copyright (c) 2024 Rivianty Putri Nur Af'idah, Abubakar Abubakar, Bayu Budiandrian
Regional Spatial Planning for Goat Farming in North Lampung Regency to Support Food Sovereignty
Goats are a prominent commodity within the ruminant livestock sector, serving as the primary meat producer to meet national demands. To support the development and productivity of goat farming, it is crucial to establish suitable spatial and regional planning frameworks for breeders. North Lampung is one of the regencies in Lampung Province with significant potential for goat farming, supported by a diverse vegetation profile and abundant agricultural waste for feed. Agricultural production in North Lampung reaches 61,823 tons annually, with rice as the primary crop, while livestock production totals 1,847,319 tons per year. The region provides 64,915 hectares for food crops and 128,563 hectares for plantations, with a goat population of 82,849. This potential enables North Lampung Regency to become a prominent goat farming area. However, the regency lacks standardized spatial planning and mapping for goat farming areas. This study identifies and analyzes the potential for goat farming development in North Lampung Regency using two stages: (1) identifying and analyzing goat farming potential through Location Quotient (LQ) analysis to determine farming centers, and (2) creating a goat farming development map for North Lampung Regency using Corel Draw/GIS. The map will outline regions suitable for goat farming as a foundation for government policy in North Lampung. The results identify 11 sub-districts, out of the 23, that can serve as business centers for goat farming development in North Lampung Regency. This research serves as a reference for the Lampung Provincial Government and related stakeholders in future goat farming policy decisions in North Lampung Regency.
Copyright (c) 2024 Boby Arya Putra, Sigit Gunanto, M. Fauzi, Subagus Hartadi
Relationship Model of Empowerment Patterns and Personality Development with Group Dynamics of Pepper Farmers in the Border Area of West Kalimantan
The study aims to investigate and analyze the relationship between empowerment patterns and personality development with group dynamics. Conducted in Entikong District, a border area in West Kalimantan, the study utilized primary data from 100 respondents selected through simple random sampling. Data collection involved questionnaires and documentation, with data analysis performed using SEM through SmartPLS. The study’s findings include: (1) Personality development significantly affects group dynamics, with a coefficient of 0.355, t-statistic of 4.613 <1.96, and p-value of 0.000 <0.05; (2) Empowerment patterns significantly affect group dynamics, with a coefficient of 0.382, t-statistic of 4.096> 1.96, and p-value of 0.000 <0.05; (3) Empowerment patterns have no significant effect on personality development, with a coefficient of 0.140, t-statistic of 1.221 < 1.96, and p-value of 0.223 > 0.05; and (4) Personality development does not mediate the effect of empowerment patterns on group dynamics, indicated by a coefficient of 0.050, t-statistic of 1.149 < 1.96, and p-value of 0.251 > 0.05.
Copyright (c) 2024 Komariyati Komariyati, Dedy Kurniady, Aditya Nugraha
Analysis of Marketing Strategies to Increase Sales at PT Poci Kreasi Mandiri in Bogor City
Marketing meets consumer needs and desires by involving social processes that include the creation and exchange of products and values. This research examines the marketing strategy for Teh Poci products managed by PT Poci Kreasi Mandiri, aiming to identify, evaluate, and formulate priorities for an appropriate marketing mix strategy. This study applies the Analytic Hierarchy Process (AHP) method to determine a priority from various options, focusing on identifying the marketing mix strategy (4P) already implemented by PT Poci Kreasi Mandiri, evaluating consumer perceptions of these strategies, and formulating suitable priorities for future marketing mix strategies. The analysis reveals that promotion is the primary aspect needing improvement, particularly through collaborations with relevant parties. Direct distribution is also identified as a critical second priority to expand market reach. Product variety should receive further attention to enhance consumer appeal, and the pricing aspect, especially regarding cup sizes, should be adjusted for optimal profit. The findings provide insights into marketing strategies that can support PT Poci Kreasi Mandiri in Bogor City in increasing sales of Teh Poci products.
Copyright (c) 2024 Veralianta Br Sebayang, Tasya Angelita, Agtris Herlinawati, Fastabiqul Khairat, Glori S Napitupulu, Rachel Sofia Audina, Rachmawati Rezeki Utami, Reindra Rahman
Implementation of Online Marketing Strategies to Enhance Business Performance at Kalembo Koffie, Binjay City, North Sumatra
This study aims to develop an effective online marketing plan tailored to the internal and external conditions of Kalembo Koffie and to analyze its business performance based on sales figures and social media followers following the implementation of an online marketing strategy. A qualitative research method was employed. The study's results indicate that Kalembo Koffie has adopted digital marketing by focusing on social media marketing through content marketing. The types of core content created include promotional, entertainment, educational, and conversational themes. Marketing elements based on segmentation, target market, and positioning, as well as the marketing mix (7Ps), have been appropriately implemented. The preparation of an effective online marketing plan for Kalembo Koffie began with a SWOT analysis and progressed to scheduling marketing activities through a Content Calendar on its social media accounts. Kalembo Koffie's business performance, reflected by the increased follower count and regular content posting, shows improvement; however, it has not yet reached the target of 1,000 followers. Additionally, Kalembo Koffie experienced a 4.7% increase in transactions and a 21.19% rise in revenue.
Copyright (c) 2024 Refiswal Refiswal, Iman Arman, Linda Tri Wira Astuti, Yenny Laura KD Butarbutar
Analysis of the Honey Supply Chain at CV. Madu Apriari Mutiara, Cimanggis Sub-district, Depok City, West Java
The supply chain is a series of business processes connecting various entities to enhance product value and deliver it to consumers. This research aims to describe and analyze the honey supply chain at CV. Madu Apriari Mutiara, a small-to-medium enterprise based in Cimanggis, Depok, West Java. The study employs both descriptive qualitative and quantitative methods, utilizing primary data gathered through surveys and interviews, and secondary data from relevant literature. Findings reveal two main marketing channels: direct-to-consumer sales and sales via retailers. CV. Madu Apriari Mutiara encounters challenges related to significant price fluctuations, with the highest marketing margins observed in longer supply chains (Rp165,000-Rp175,000) and higher farmer share values in shorter channels (36%-42%). To improve supply chain efficiency, it is recommended to diversify marketing channels through e-commerce, adopt technology-driven supply chain management, and enhance marketing strategies. Furthermore, partnerships with farmers should be reinforced through training programs and stable price guarantees.
Copyright (c) 2024 Veralianta Br Sebayang, Annisa Oktaviana Putri, Dhita Icha Prameswara, Fajrina Nur Farizan, Fathiya Najmaayyubi, Kristina Leonita Nainggolan, Saddam Cahya Malleon, Tasya Angelita
Factors Influencing Low Farmer Interest in Cultivating Hybrid Corn in Pamekasan Regency
This study aims to analyze and describe the internal factors among farmers, such as capital ownership, land area, farmer knowledge, the role of women farmers, and farming objectives, and how these affect the low interest in cultivating hybrid corn. Additionally, it examines external factors including production costs, cultivation techniques, availability and affordability of quality seeds, intensity of pest attacks, irrigation water needs, harvest period, product quality (color and taste), product shelf life, market opportunities, and selling price of hybrid corn. The findings of this study can serve as a basis for formulating future government or private sector programs to boost corn production in Pamekasan Regency, taking into account specific local conditions to support community welfare.
Copyright (c) 2024 M Syahiral Layalie, Teti Sugiarti, Gita Pawana
Analysis of Wet-Rice Farmers' Satisfaction with the Performance of Agricultural Extension Workers: A Case Study in Macorawalie Village, Panca Rijang Sub-District, Sidenreng Rappang Regency
Tingkat kepuasan petani terhadap pelaksanaan penyuluhan pertanian bervariasi, karena tidak semua permasalahan petani dapat sepenuhnya teratasi. Kegiatan penyuluhan pertanian memiliki peran penting dalam memenuhi kebutuhan petani terkait praktik pertanian. Penelitian ini bertujuan untuk menganalisis tingkat kepuasan petani padi sawah terhadap kinerja penyuluh pertanian (Studi Kasus di Kelurahan Macorawalie, Kecamatan Panca Rijang, Kabupaten Sidenreng Rappang). Penelitian ini dilakukan dari Januari 2024 hingga Maret 2024 dengan menggunakan metode penelitian kuantitatif dan sampel sebanyak 73 petani padi. Teknik analisis data yang digunakan adalah Importance-Performance Analysis (IPA). Berdasarkan hasil analisis IPA, terdapat tiga atribut di Kuadran I yang menjadi prioritas utama. Delapan atribut di Kuadran II dinilai memiliki kinerja yang memuaskan dan perlu dipertahankan, sebelas atribut di Kuadran III merupakan prioritas rendah, dan tiga atribut di Kuadran IV dianggap sebagai atribut yang berlebihan dalam prioritas. Oleh karena itu, terdapat tiga atribut prioritas utama di Kuadran I yang perlu ditingkatkan, yaitu: (1) penyuluh pertanian mengundang petani untuk menghadiri pertemuan, (2) kunjungan penyuluh ke kelompok tani, dan (3) penyediaan fasilitas dan sarana yang dibutuhkan oleh petani.
Copyright (c) 2024 Daryuni Daryuni, Astrini Padapi, R Fitriani
Analysis of the Effect of Instant Noodle Consumption on Boarding School Students' Savings Strategy at IPB University Vocational School, Bogor City, West Java
Instant food, such as instant noodles, is highly favored as a substitute for rice. Instant noodles are especially popular among people, particularly students who live in boarding houses, as they save time, money, and are convenient to consume. This aligns well with students' busy lifestyles, as they often choose fast food when they are hungry; this habit has become common for boarding students in their daily lives. This study aims to analyze the influence of instant noodle consumption as a saving strategy for boarding students at the Vocational School of IPB University. A descriptive qualitative and quantitative method was used, with data collected through a survey of 100 boarding students at the Vocational School of IPB University. The study's results indicate that income and expenditure significantly influence the saving strategies of boarding students at the Vocational School of IPB University. Additionally, the questionnaire results were found to be valid and reliable, with Pearson Correlation values for income, expenditure, and savings variables showing an r-value between >0.5 and 0.8, compared to the r-table value of 0.196, and a Cronbach's alpha value of 0.7. Based on the discussion, it can be conclu ded that the questionnaire is both valid and reliable.
Copyright (c) 2024 Veralianta Br Sebayang, Farelia Amarnita Putri, Kayla Nuzulul Fitri, Sephia Anggira Putri, Irvanly Dominggus Sihombing, Afifah Zahra, Siti Nur Ruqoyah, Tasya Angelita
Value Chain Analysis for Pure and Mixed Palm Sugar Agroindustry in Rambah District, Rokan Hulu Regency, Indonesia
Palm sugar is a processed product derived from the sap of palm trees, which is boiled and molded into solid sugar. This study aims to (1) identify the value chain and (2) analyze the margin and efficiency of value chain patterns in Rambah District, Rokan Hulu Regency. A purposive sampling method was employed, involving six respondents. Data analysis included value chain mapping as well as margin and efficiency calculations. The findings reveal two value chain patterns for both pure and mixed palm sugar agroindustries. The main activities in the value chain consist of inbound logistics, operations, outbound logistics, marketing and sales, and services. Supporting activities include procurement, infrastructure, human resource management, and technology development. In the pure palm sugar agroindustry, Pattern I yields a value chain margin of IDR 14,797.50 with an efficiency of 8.68%, while Pattern II yields a margin of IDR 18,959.09 with an efficiency of 8.70%. In the mixed palm sugar agroindustry, Pattern I generates a margin of IDR 6,000 with an efficiency of 12.23%, whereas Pattern II produces a margin of IDR 7,000 with an efficiency of 12.63%.
Copyright (c) 2025 Nesri Astuti, Novia Dewi, Evy Maharani http://creativecommons.org/licenses/by-nc/4.0
LEVEL OF WELFARE OF RICE FARMING FAMILIES IN SEWON DISTRICT BANTUL REGENCY
One indicator that can describe the general standard of living of society is poverty. Social inequality and poverty are problems faced by some communities. In Bantul Regency, the percentage of poor people from 2019-2021 continues to increase. There are still many rice farming households that have quite large expenses. The amount of this expenditure is due to the number of family members. With the same level of income, a farming family that has a relatively large number of family members is likely to have a lower welfare level than the welfare level of a farming family with a smaller number of family members. This research aims to analyze the level of welfare of rice farming families in Sewon District, Bantul Regency. The method in this research is quantitative descriptive. Based on the research results, it was found that 44.90% were included in the Prosperous Family III Plus, 8.16% were included in the Prosperous Family III, 8.16% were included in the Prosperous Family II, 10.20% were included in the Prosperous Family I, and 28.57% were included Pre-Prosperous Family.
Copyright (c) 2024 Eska Stefani, Artita Devi Maharani Devi Maharani, Epsilandri Septyarini
SOCIO-ECONOMIC PERFORMA OF PADDY FARMERS AT SWAMPLAND AREA IN ADOPTION OF IP 200 RICE PLANTING SYSTEM TECHNOLOGY IN PALEMBANG CITY
Increasing the rice planting index (IP) can contribute to increasing rice production and food security. The intensity of rice planting in Lebak rice fields is currently still once a year, even though IP200 has been introduced for 6 years, so identification and comparison analysis of the social and economic performance of farmers who apply IP200 is needed. The sampling method used was Disproportionated Stratified Random Sampling, where the level of stratification was represented by 17 farmers who implemented the IP200 rice planting system technology innovation and 17 farmers who did not. Data analysis using farming analysis and business risk analysis. The results of data analysis are that the social rationality of age, education, number of family members and regional origin are not different, while the variable of farmer experience can influence the enthusiasm of farmers to implement it, the variables of farmer status as cultivators, pest attacks, extension activity, and higher motivation for farmers who implementing IP 200. Economic performance on land area variables greatly influences production and income, thus helping farmers with capital to implement IP200.
Kata Kunci: Performa sosial ekonomi, padi lebak, adopsi, inovasi IP 200
Copyright (c) 2024 Nur Azmi, RA Umikalsum, Ahmad Febriyansyah
A MARKETING STRATEGY FOR HYDROPONIC VEGETABLES
This study intends to design and determine a marketing strategy for hydroponic vegetable at CV. Ichira Hydro Farm, Bialo Hydroponic House, and Pallangga Hydroponic House. This study employs quantitative methods. Internal Factor Evaluation (IFE), External Factor Evaluation (EFE), and SWOT analysis are three methods of data analysis used to develop and decide on marketing strategy for hydroponic vegetable. The study's findings indicate that seven techniques are employed to sell hydroponically grown crops, including : (1) improve product quality so that consumer trust and interest increases, (2) improve the quality of service for consumers in marketing activities both in buying and selling transactions and in terms of payments, (3) enhance the quality of packaging by employing eco-friendly packaging that is branded and features product logos to establish a perception in the minds of customers, (4)expanding the product marketing network by optimizing the use of social media as a means of promotion and marketing, (5) increase marketing collaboration with similar companies, (6) Selling prices are competitive and in accordance with the quality of the vegetable products produced, and (7) increasing the volume of availability hydroponic vegetable products. Keywords: strategy, marketing, hydroponic vegetables
Kata Kunci : strategi, pemasaran, sayuran hidroponik
Keywords: strategy, marketing, hydroponic vegetables
FACTORS INFLUENCING RUBBER LAND CONVERSION IN BELITANG III, OKU TIMUR
Penelitian ini bertujuan untuk menganalisis faktor-faktor yang mempengaruhi faktor-faktor yang mempengaruhi alih fungsi lahan di Kecamatan Belitang III Kabupaten OKU Timur. Jenis penelitian yang digunakan dalam penelitian ini adalah metode deskriptif kuantitatif. Analisis data yang digunakan dalam penelitian ini yakni analisis regresi berganda. Hasil penelitian menunjukan bahwa Berdasrkan hasil analisis dapat disimpulkan bahwa faktor usia petani, lama pendidikan, luas lahan, dan pendapatan berpengaruh signifikan terhadap keputusan petani melakukan alih fungsi lahan karet menjadi usahatani tebu di Kecamatan Belitang III Kabupaten OKU Timur. Faktor yang paling berpengaruh terhadap keputusan petani melakukan alih fungsi lahan di Kecamatan Belitang III Kabupaten OKU Timur adalah pengalaman berusahatani tebu dengan nilai standar koefisien regresi parsial sebesar 6.049.
Copyright (c) 2024 ZAINUDIN, S.P ZAINUDIN, S.P,CLC ZAINUDIN, SP,CLC, MEP
FARMERS' PREFERENCES IN THE USE OF DIGITAL MARKETING AS A MEANS OF MARKETING
The development of technology and information in the field of product marketing has become a challenge for all business actors, especially farmers, in marketing their products. This research aims to find out farmers' preferences in using digital marketing as a marketing tool. Study the case of the Okiagaru Marketing Cooperative. The sample was taken from 50 respondents who were members of the Okiagaru group. The analysis method uses Conjoint analysis. The results of the analysis show that the use of Digital Marketing is preferred by farmers with a level of interest in having broad and specific targets of 31.31%. Farmers also agree that promotional media using digital media is better than using Billboard/Spandak with an importance level of 25.15%. Marketing media is preferred using WEB sites and social media compared to market places with an importance level of 15.82%. Farmers prefer using cellphones or tablets compared to desktops with an interest level of 4.70%. To increase the target market, the strategies needed are (1) developing digital marketing applications based either on websites or social media, (2) increasing human resources such as transferring technological knowledge to the Okiagaru Marketing Cooperative
Copyright (c) 2024 Veralianta Br Sebayang, Doni Sahat Tua Manalu, Aditya Wicaksono, Suharno Suharno, Rasidin Karo Karo Sitepu
VEGETABLE PRODUCTION PATTERNS IN PANGKALPINANG CITY
Vegetable production in Pangkalpinang City is very limited because much of the land in Pangkalpinang City is allocated for housing and trade. Vegetable production is mostly carried out by KWT and farmer groups. The obstacles faced by KWT and Farmer Groups are limited land for vegetable farming and production patterns have not been planned properly. This research aims to examine vegetable production patterns in Pangkalpinang City. The descriptive analysis method is used to determine vegetable production patterns. The research results show that vegetable farming by KWT is carried out using soil and hydroponics. Meanwhile, the Farmer Group only uses soil as a medium. There are 17 patterns of vegetable production using soil media and 8 patterns of vegetable production using hydroponics. Setting vegetable planting patterns is useful for regulating the amount of production and variety of vegetables.
Hydroponics, Conventional, KWT, production, vegetables