Welcome to the Journal of Integrated Agribusiness A dynamic platform where research insights converge, curated by lecturers, students, researchers, academicians, and practitioners. Delving into the realms of social economics, agricultural development, and comprehensive agribusiness studies, we explore diverse subsystems—from the off-farm upstream to the on-farm production, and further downstream, encompassing supporting institutions in agribusiness. Aim and Scope The Journal of Integrated Agribusiness aspires to be a premier publication in the field, emphasizing pivotal issues within agribusiness and agricultural economics. Our thematic areas include: Agribusiness Value Chain Supply Chain Strategic Issues Agricultural Economics Farm Economics Agricultural Policy Standard of Living Efficient markets Economics Surveys Distribution of Wealth Economically Efficient Production Management of Agribusiness View More Details Open Access Information This journal follows open access principles, ensuring immediate accessibility to foster a global exchange of knowledge. Readers are invited to freely read, download, copy, distribute, print, search, or link to full-text articles without prior permission from the publisher or author. Journal Information Journal Title Journal of Integrated Agribusiness ISSN P-ISSN (2656-3835) E-ISSN (2686-2956) DOI Prefix Prefix 10.33019/jia by Crossref Editor in Chief Garist Sekar Tanjung Publisher Department of Agribusiness, Faculty of Agriculture, Fisheries and Marine, Universitas Bangka Belitung Frequency 2 issues per year Meet Our Editors Garist Sekar Tanjung Editor in Chief Scopus ID: 57355723900 SINTA ID: 6777546 Google Scholar: B1FR37gAAAAJ Affiliation: Universitas Bangka Belitung Country: Indonesia Novyandra Ilham Bahtera Managing Editor Scopus ID: 57220748722 SINTA ID: 6713703 Google Scholar: B1FR37gAAAAJ Affiliation: Universitas Bangka Belitung Country: Indonesia View More Editors
Jurusan Agribisnis, Fakultas Pertanian, Perikanan dan Kelautan Universitas Bangka Belitung
Analysis of Farmers’ Perceptions in Cadaskertajaya Village, Karawang, Regarding Extension Services on Agricultural Land Optimization
Optimal land use is a very important aspect. Extension is a strategy and a gateway to information regarding the latest agricultural techniques, the use of technology, and the dissemination of information that can support land optimization efforts. It is undeniable that extension plays a vital role in enabling farmers to be exposed to new information or innovations, become interested in such innovations, and be motivated to apply the new information or innovations they have received. It is important to understand the cognitive, affective, and psychomotor perceptions regarding agricultural land optimization extension so that this study can deeply explore the community’s acceptance of land optimization information. The research method employed a quantitative approach, with 20 respondents who actively participated in extension activities. The research location was Cadaskertajaya Village, Karawang Regency. The analysis technique used the Likert scale and the effectiveness formula. The results of the study indicate that the farmer group’s perceptions of agricultural land optimization extension fall into the “very good” category, with an average rating of 3.49. The cognitive aspect received a rating of 3.54, placing it in the “very good” category. The affective aspect received a rating of 3.39, also placing it in the “very good” category. The psychomotor aspect received a rating of 3.54, placing it in the “very good” category. The effectiveness of the extension program attended by members of the farmers' group, as perceived in cognitive, affective, and psychomotor terms, falls into the “fairly effective” category.
Copyright (c) 2026 Ana Melani, Fatimah Azzahra, Wildan Ishananto https://creativecommons.org/licenses/by-nc/4.0
Digital Marketing, Digital Payment, and Food SME Performance: The Mediating Role of Competitive Advantage
This study presents an analysis of the influence of digital marketing and digital payment on competitive advantage and food SME performance, as well as examines the mediating role of competitive advantage on food SME performance. The study involved 60 food SME actors in East Bogor selected using a purposive sampling technique. Data analysis was conducted using the Structural Equation Modeling-Partial Least Squares (SEM-PLS) method. The results of the study indicate that the competitive advantage and performance of food MSMEs are influenced by digital marketing, but not by digital payment. Competitive advantage also affects the performance of food MSMEs. In addition, competitive advantage is proven to mediate the effect of digital marketing on food SME performance, but it does not mediate the effect of digital payment. These findings indicate that the implementation of digital marketing has become an important strategy for improving the competitiveness and performance of food SMEs in the cashless economy era, particularly in East.
Copyright (c) 2026 Indrajit Wicaksana, Yuridistya Primadhita, Syifa Fauziah https://creativecommons.org/licenses/by-nc/4.0
Analysis of Factors Affecting Rice Farming Income in Villages Surrounding Kerinci Seblat National Park (KSNP), Pinang Belapis Subdistrict, Lebong Regency
Lowland rice farming plays an important role in supporting the rural economy, particularly in areas surrounding the Kerinci Seblat National Park (KSNP). However, farmers' income varies considerably and is influenced by various production and socio-economic factors. This study aimed to analyze the income level of lowland rice farming and identify the factors affecting farmers' income in Pinang Belapis District, Lebong Regency. Data were collected through a survey of 243 farmers and analyzed using farm income analysis and multiple linear regression (OLS). The results showed that farmers cultivating their own land earned higher income (IDR 11,814,099 per planting season) than those operating under sharecropping arrangements (IDR 5,126,502 per planting season). Partially, land area and labor wages had a positive and significant effect on farm income, while household size and fertilizer costs had a negative and significant effect. Meanwhile, farming experience and pesticide costs showed only a weak influence, whereas education level and seed costs had no significant effect on income. Simultaneously, land area, household size, education level, farming experience, seed costs, fertilizer costs, pesticide costs, and labor wages significantly affected lowland rice farming income. Therefore, increasing the income of rice farmers in areas surrounding KSNP can be achieved through optimizing cultivated land area, improving fertilizer use efficiency, and enhancing labor productivity.
Copyright (c) 2026 Nafisa Nursyah Putri, Muhammad Mustopa Romdhon, Ellys Yuliarti, Afrizal Malik https://creativecommons.org/licenses/by-nc/4.0
Determinants of Indonesia’s Cocoa Butter Market Expansion in ASEAN+6: An SCP Approach and Trade Effects Based on Market Overspace and Overtime
Since 2000s, free trade in Asia has expanded rapidly with the growth of regional trade agreements (RTAs), strengthening economic integration across the region. This study examines the structure, conduct, and performance of Indonesia’s cocoa butter industry in the ASEAN+6 market and identifies the main factors affecting its trade flows. The analysis applies the Structure–Conduct–Performance (SCP) approach, measures the Intra-Industry Trade (IIT) index, and estimates a gravity model using panel data methods, including Pooled Ordinary Least Squares (OLS) and Poisson Pseudo Maximum Likelihood (PPML) with time effects. The findings show that Indonesia’s cocoa butter market is oligopolistic, with the four-firm concentration ratio (CR4) and minimum efficient scale (MES) exceeding 60%. The average IIT value of 9.6 indicates weak market integration. Trade estimation results suggest that free trade agreement (FTA) implementation, trading partners’ GDP, exchange rates, and geospatial factors such as landlocked status and shared borders significantly influence trade flows. Moreover, FTAs generate trade creation effects. The PPML time-effect results further confirm long-term expansion of Indonesia’s cocoa butter export market, reflected in market overspace and market overtime dynamics, highlighting the role of FTAs in promoting more integrated and sustainable trade within the ASEAN+6 region.
Copyright (c) 2026 Daffa Ibra Danendra, Ni Ketut Dela Yanti, Novindra Novindra https://creativecommons.org/licenses/by-nc/4.0
The Strategy for Optimizing Grain Absorption in Rias Village, Toboali District, South Bangka Regency
The problem of grain absorption in Rias Village, Toboali Subdistrict, is primarily driven by structural imbalances in the local grain market, resulting from the absence of Bulog as a purchasing institution during the harvest period. This condition has created an uncompetitive market structure in which middlemen dominate transactions and weaken farmers’ bargaining power. This study aims to determine priority strategies for optimizing grain absorption using a multicriteria decision-making approach. The research employed a survey method involving 12 expert respondents, including agricultural extension officers, Bulog partners, and leaders of farmer institutions, and was analyzed using the Analytical Hierarchy Process (AHP). All pairwise comparison matrices satisfied the consistency requirement, with a Consistency Ratio (CR) ≤ 0.1. The results indicate that upstream market structure intervention is the top priority strategy (weight 0.4635), followed by the development and modernization of post-harvest infrastructure (weight 0.3368) and reform of Bulog’s financial regulations (weight 0.1997). These findings emphasize that the effectiveness of government price policy is not determined solely by price setting but depends heavily on market mechanisms and institutional strengthening at the local level. Policy implications highlight the necessity of structural, institution-based interventions to enable Bulog to function effectively as a price stabilizer at the village level.
Copyright (c) 2026 Alkholik, Dinda Aulia , Dedy Firiansyah , Rahmat Bahrudin , Syahadan, Yudi Sapta Pranoto, Fournita Agustina https://creativecommons.org/licenses/by-nc/4.0
Strategies to Strengthen Farmer Institutions in Rias Village Rice Trading System: Analytical Hierarchy Process (AHP) Approach
Farmer institutions have a strategic role in improving the efficiency of the rice trading system at the village level, especially in areas with limited market access and capital. This study aims to identify key factors and determine the priorities of strategies for strengthening farmer institutions in the rice trading system in Rias Village, South Bangka Regency. The research uses mixed methods design with qualitative dominance. Primary data were obtained through in-depth interviews and focus group discussions (FGD) with eight key respondents who were directly involved in institutional management and rice marketing. The determination of strategy priorities is carried out using the Analytical Hierarchy Process (AHP) method with consistency testing to ensure the reliability of the assessment. The results show that access to financing is a top priority in institutional strengthening, followed by sustainable market partnerships, human resource capacity building, and institutional governance reform. These findings indicate that the main obstacles are functional-economic, especially the limitation of working capital and weak market relations that affect the absorption capacity of grain and the bargaining position of farmers. Therefore, institutional strengthening strategies need to be implemented gradually, starting from strengthening access to financing and market partnerships, followed by increasing managerial capacity and governance as the foundation for long-term sustainability. This research provides an empirical basis for the formulation of policies to strengthen the institution of village rice agribusiness that is more integrated and priority based.
Copyright (c) 2026 Febriyanti Putri Ulfa, Yudi Sapta Pranoto, Fournita Agustina, Kardi, Mustamid, Oktalgia, Sandi https://creativecommons.org/licenses/by-nc/4.0
Profit Optimization of Vegetable Farming in Balunijuk Village Using Linear Programming
Vegetable farming holds considerable potential, offering high economic returns for farmers and remaining a feasible agricultural pursuit. This study was designed to analyze profit optimization in vegetable farming through systematic production analysis. The research subjects were vegetable farmers in Balunijuk Village, Bangka Regency. Specifically, the objectives are to determine the optimal vegetable production combination, calculate the maximum achievable profit (Z) under resource constraints, and evaluate resource slack to compare optimal and actual production conditions. Profit optimization was examined using the simplex method of linear programming, enabling the identification of optimal resource allocation and the maximization of farmers’ income. Primary data were collected from farmers in Balunijuk Village through structured interviews, covering one planting season. The dataset represents cross-sectional observations of land use, capital, labor, and production outputs. The findings indicate that Balunijuk Village, despite being a center of vegetable farming, has not yet achieved optimal production. Under optimal conditions, resource utilization changes significantly: labor and capital become binding constraints, while land exhibits surplus capacity. The optimization process reallocates land use by reducing water spinach cultivation and expanding mustard greens, thereby increasing profit by 42.97%.
Copyright (c) 2025 Reni Humairah, Aidil Adrianda Afrizal, Fahira Dwiyanti https://creativecommons.org/licenses/by-nc/4.0
Financial Performance Analysis of Joint Village-Owned Enterprises (BUMDesMa) Based on Profitability and Solvency Ratios: A Case Study of BUMDesMa in Bayung Lencir Subdistrict, Musi Banyuasin Regency
Badan Usaha Milik Desa Bersama (BUMDesMa) plays a vital role in driving rural economic development and promoting inter-village cooperation. Although the number of BUMDes and BUMDesMa continues to increase, financial management challenges persist, particularly in terms of asset utilization effectiveness and business sustainability. BUMDesMa Baylen Keren LKD, established in 2023, has demonstrated positive growth in assets and revenue; however, its profitability remains relatively low, indicating suboptimal financial management. This study aims to analyze the financial performance of Badan Usaha Milik Desa Bersama (BUMDesMa) Baylen Keren LKD in Bayung Lencir District, Musi Banyuasin Regency, South Sumatra Province, during the 2023–2024 period. The research employs a descriptive quantitative approach using secondary data obtained from the 2023 and 2024 financial statements. Data analysis is conducted using financial ratio analysis, including profitability ratios—Return on Assets (ROA), Return on Equity (ROE), and Net Profit Margin (NPM)—and solvency ratios—Debt to Equity Ratio (DER) and Debt to Asset Ratio (DAR). The results show that the profitability ratios (ROA, ROE, and NPM) remain relatively low (<5%), indicating that asset and capital management has not yet been optimized to generate profits. Meanwhile, the DER and DAR values in 2023 and 2024 are below 1 and 0.5, respectively, suggesting that most assets are financed by equity, resulting in a low level of financial risk. Nevertheless, there is a significant increase in total assets, revenue, and net income from 2023 to 2024, reflecting a positive trend in the financial performance of BUMDesMa Baylen Keren LKD. This study recommends improving operational efficiency, strengthening financial management capacity, and diversifying business activities to enhance institutional profitability.
Copyright (c) 2025 Vika Indah Rahayu https://creativecommons.org/licenses/by-nc/4.0
Business Unit Establishment of Calmique Aromatherapy Candle Infused with Dendrobium Orchid at Estie’s Orchid in Depok City
Estie’s Orchid is an orchid cultivation business located in Depok City that produces a considerable amount of pruned orchid flowers that have not been optimally utilized. This condition creates an opportunity to establish an aromatherapy candle business unit infused with orchid flowers as a product diversification strategy and value-added enhancement. This study aims to formulate a business development concept based on SWOT analysis, analyze consumer attitudes toward Calmique aromatherapy candles using the multi-attribute Fishbein method, and assess business feasibility based on non-financial and financial aspects. The research was conducted at Estie’s Orchid, Depok City, West Java, during August–November 2024. Consumer attitude data were collected from 50 respondents using a four-point Likert scale questionnaire. The Fishbein analysis resulted in a consumer attitude score of 121.09, categorized as “good,” indicating positive consumer perceptions of the product. The business feasibility analysis demonstrates that the establishment of the Calmique aromatherapy candle business unit is financially feasible, with a net present value (NPV) of IDR 207,263,269, an internal rate of return (IRR) of 58%, a net benefit–cost ratio of 4.2, a gross benefit–cost ratio of 1.2, and a payback period of 3 years and 1 month. Therefore, the development of the Calmique aromatherapy candle business unit has strong potential to enhance the utilization of orchid cultivation outputs and generate economic benefits for the company.
Copyright (c) 2025 M. Egitia Zaini, Anita Ristianingrum https://creativecommons.org/licenses/by-nc/4.0
Business Development of Pineapple Derivative Product at KUBE Mega Buana in Jambi Province
Pineapple Derivative Product Business at KUBE Mega Buana during covid 19 experienced a decline. There needs to be business development so that business activities can continue after Covid-19. The purpose of this study is to describe the level of development of pineapple derivative product businesses among KUBE Mega Buana members. This research was conducted in Tangkit Village, Sungai Gelam District, Jambi Province. The selection of respondents used the census method with the number of respondents being 30 members of KUBE Mega Buana. Data collection methods use primary data and secondary data. The data analysis method uses descriptive. The results of the study indicate that the development of pineapple derivative product businesses at KUBE Mega Buana is classified as having a high category at the initiation stage of 71,60%, at the elaboration stage of 75,08%, at the monetization stage 76,75%, and at the sustainability & innovation stage of 72,89%.
Copyright (c) 2026 zakiah, Selin Naberta, Siti Kurniasih, Fuad Muchlis, Vika Indah Rahayu https://creativecommons.org/licenses/by-nc/4.0
The Impact of Agricultural Extension on the Technical Efficiency of Rice Farming in Tanjung Village, Pamekasan Regency
A national decline in rice production of 0.036 million tons per year during the 2019–2023 period, accompanied by an increase in rice consumption of 0.753 kilograms per capita per year, has resulted in an imbalance between supply and demand, thereby prompting Indonesia to import rice. One of the strategies implemented by the government to boost agricultural productivity is through agricultural extension services. This study aims to analyze the effect of agricultural extension on the technical efficiency of rice farming in Tanjung Village, Pamekasan Regency. The analytical approach employed is Stochastic Frontier Analysis (SFA) using a Cobb-Douglas production function model. The total population of farmers in the research area comprised 130 individuals, from which 100 respondents were selected using a simple random sampling technique. The findings indicate that the average technical efficiency of farmers is only 53.6%. Land area, seed, and urea fertilizer were found to have a significant effect on production, while age, education, land ownership status, and participation in extension activities influenced inefficiency levels. Farmers who participated in extension programs were found to be more efficient than those who did not. These results highlight the importance of sustaining and improving the quality of agricultural extension services to support national food security. The government is expected to increase the number of officers overseeing agricultural activities in rural areas to enhance productivity.
Copyright (c) 2025 Bintang Cahya Rabbani, Moh. Wahyudi Priyanto, Ifan Rizky Kurniyanto https://creativecommons.org/licenses/by-nc/4.0
Core-Plasma Relations: A Case Study of Palm Oil Plantation at PT XYZ
The core-plasma relations in oil palm plantations are set up as a partnership to benefit both the plasma farmer and the core company. However, in practice, these relationships tend to turn into exploitative ones that create injustice. This study aims to understand the core-plasma relations and identify the indicators that cause them. The analyses used in this study are GAP analysis, income analysis, and procedural justice analysis. The result shows that the partnership model implemented does not represent the principles of justice and equality, as they should be the basis of a partnership. Through in procedural justice analysis, it was found that indicators such as communication channels, conflict resolution, and power balancing were only at a moderate level; meanwhile, policy transparency and informal agreement were weak parameters.
Copyright (c) 2025 Kansa Nabilla, Jajat Sudrajat, Wanti Fitrianti https://creativecommons.org/licenses/by-nc/4.0
Factors that Influence Farmers in Farming Bird’s Chili in Zed Village, Mendo Barat District, Bangka Regency
Chili pepper is a horticultural commodity with high economic value and is widely cultivated by farmers in various regions, including Zed Village, Mendo Barat District, Bangka Regency. However, farmers' decisions to plant chili peppers are influenced by various factors. This study aims to describe the stages of chili pepper cultivation in Zed Village and the factors that encourage farmers to plant chili peppers in Zed Village. The research method used is a survey method with sampling using a saturated census with 45 respondents. Data collection methods used observation, interviews, questionnaires, and descriptive qualitative analysis. The results of the study indicate that the stages of chili pepper cultivation in Zed Village start from sowing, land preparation, planting, maintenance, fertilization, pest and disease control, and then harvesting. Factors that encourage farmers to plant chili peppers in Zed Village are age, land area, experience, social environment, and selling price. The results of this study also emphasize the important role of innovation, institutional support, and increasing farmer capacity in encouraging the development of cayenne pepper farming in the research area.
Copyright (c) 2026 amilia yanti, Yulia, Iwan Setiawan https://creativecommons.org/licenses/by-nc/4.0
Participation of Farmer Groups in Rice Farming Activities to Support Sustainable Agriculture
Farmer involvement refers to the active participation of individual farmers or farmer collectives in decision-making processes with awareness and intention. This study examines the extent of farmer engagement in sustainable agricultural practices. Descriptive statistics were used to profile respondents, while the Structural Equation Modeling (SEM) approach was applied to assess the effect of participation in farmer groups on sustainable agriculture. Sixty rice farmers were selected as respondents using the Slovin formula. The research was conducted in the Secanggang District, Langkat Regency, a key rice-producing area deliberately chosen as the study site. Primary data were collected through a structured questionnaire. The analysis revealed that among the three dimensions of sustainability, social, economic, and environmental, only the financial and ecological aspects showed statistically significant effects, with coefficients of 0.398 and 0.502, respectively. Farmer participation in evaluation and implementation processes contributed positively to advancing sustainable agricultural practices. Strengthening farmer groups should be prioritized by government agencies and academic institutions, with efforts directed toward enhancing human resource capacity in areas such as institutional management, market network expansion, partnership development, capital strengthening, and information technology training.
Copyright (c) 2025 Budi Silaban, Mhd Asaad, Rasidin Karo Karo Sitepu http://creativecommons.org/licenses/by-nc/4.0
Farmers’ Response to Pepper Price Fluctuations in Air Gegas Subdistrict, South Bangka Regency
Fluctuating pepper prices tend to affect farmers' response to pepper, resulting in the amount of pepper production and post-harvest handling of pepper going down. In addition, fluctuations in pepper prices are also very influential for farmers on their daily needs. The objectives of this research are 1) Describe the response of farmers to pepper price fluctuations in production and post-harvest aspects in Air Gegas District, South Bangka Regency, and 2) Determine the impact of pepper price fluctuations for farmers in Air Gegas District, South Bangka Regency. This research was conducted using the survey method. Sampling used purposive sampling with a total sample of 68 respondents. Both data were analyzed by descriptive statistics. The results showed that the cognitive response of farmers to pepper price fluctuations in Air Gegas Subdistrict was categorized as high with a percentage of 69.63%. cognitive response is seen the level of understanding and knowledge about pepper price fluctuations. Affective response is the attitude, assessment and feelings of respondent farmers towards fluctuations in pepper prices is categorized as high with a percentage of 67.02%. Conative response is the action, desire, and tendency to behave farmers categorized as high with a percentage of 65.07%. The impact of pepper price fluctuations on pepper farmers in Air Gegas Subdistrict is classified as agreeing with a percentage of 70.17%.
Copyright (c) 2025 Ferna Adezia, Eddy Jajang Jaya Atmaja, Iwan Setiawan http://creativecommons.org/licenses/by-nc/4.0
Consumer Perception and Market Entry Strategy for a Novel MOCAF-Based All-Purpose Seasoning
This study aims to analyze consumer perceptions and preferences regarding a novel all-purpose seasoning based on Modified Cassava Flour (MOCAF) and to formulate an effective market entry strategy. A descriptive quantitative research design was employed, combining sensory evaluations and structured consumer surveys. Sensory evaluation involved 35 panelists who compared the MOCAF-based seasoning with two commercial brands, assessing attributes including taste, aroma, texture, and overall appearance. Results from the consumer survey indicated positive perceptions of the MOCAF-based seasoning, with respondents rating it favorably in terms of taste (74%), aroma (75%), and overall appeal (70%). However, price sensitivity emerged as a significant concern, with approximately 23% of respondents highlighting affordability as an issue. Demographic factors, especially education level and occupation, significantly influenced consumer perceptions. Housewives, in particular, showed greater awareness and familiarity with the product. Based on these findings, an integrated market entry strategy was developed, emphasizing market segmentation, targeting health-conscious households, particularly mothers and homemakers, and positioning the product as a healthier, gluten-free alternative to conventional seasonings. The study further recommends the implementation of educational campaigns, partnerships with influencers, and product sampling programs to enhance product awareness and build consumer trust. This research contributes to the existing body of literature on functional foods, particularly regarding sustainable local food innovations in emerging markets. The results provide practical insights for producers aiming to introduce MOCAF-based products to broader markets.
Copyright (c) 2025 Dwi Yuni Hastati, Aulia Irhamni Fajri, Andi Early Febrinda, Made Gayatri Anggarkasih, Mrr Lukie Trianawati, Ai Imas Faidoh Fatimah, Dewi Sarastani, Neny Mariyani, M Agung Zaim Adzkiya, Nurafi Razna Suhaima, Caecillia Chrismie Nurwitri, Syakilah Nawal Ladystia, Disty Isbiyanti Prananingrum
Determinants of Farmers’ Participation in the Development of Trigona Beekeeping Groups in East Belitung Regency
This study examines the determinants of cultivators’ participation in the development of Trigona sp. beekeeping groups in East Belitung Regency. A deductive approach was employed using quantitative descriptive analysis. The research was conducted in East Belitung Regency, Bangka Belitung Islands Province, focusing on Trigona sp. beekeepers who are members of the East Belitung Teran Honey Geographical Indication Protection Society (MPIG). Sampling was conducted through a probability sampling technique, specifically simple random sampling, yielding 135 respondents. Data were collected through surveys using structured questionnaires and interviews with Trigona sp. beekeepers. Data analysis was performed using Microsoft Excel and SPSS software, applying multiple linear regression. The findings indicate that the determinants influencing cultivators’ participation in developing Trigona sp. beekeeping groups in East Belitung Regency, both individually and collectively, include individual characteristics, credibility of information sources, information quality, communication channels, and communication context.
Copyright (c) 2025 Ipan Guspian, Amiruddin Saleh, Krishnarini Matindas http://creativecommons.org/licenses/by-nc/4.0
Livelihood Diversification Strategies of Independent Oil Palm Farmers in Teramang Jaya Subdistrict, Mukomuko Regency, Indonesia
This study aims to examine household livelihood assets, calculate household income from various income sources, and identify the livelihood strategies adopted by independent oil palm farmers in Teramang Jaya Subdistrict. The research employed a proportionate stratified random sampling method, involving 92 farmer households that met the selection criteria. Data were collected through observation, interviews, documentation, and structured questionnaires, and analyzed using both descriptive and quantitative approaches. The findings show that all households utilized five categories of livelihood assets: natural, human, physical, financial, and social. The average monthly income from on-farm activities was IDR 3,540,924, while off-farm activities contributed IDR 2,340,444. Non-farm income averaged IDR 3,414,462 per month. In terms of livelihood strategies, 3.26 percent of households engaged in livelihood intensification by optimizing other available land. A total of 98.91 percent of households adopted a dual livelihood strategy, which was the most effective in fulfilling household needs. In addition, 5.43 percent of households applied spatial or migration-based strategies as an alternative means of generating income.
Copyright (c) 2025 Ersa Febriana, Muhamad Mustopa Romdhon, Agung Trisusilo, Juliana Carolina Kilmanun http://creativecommons.org/licenses/by-nc/4.0
Risk Management: Socio-economic Impact of Flooding on Rice Farming in Padang City
Flooding is a major natural disaster that substantially risks agricultural productivity, particularly rice cultivation. In Padang city, the severity of flood impacts has increased due to climate change. This study identifies and analyzes flood risk management strategies in paddy farming areas. The research used a descriptive approach supported by quantitative secondary data from government reports, insurance claim records, and climate-related publications. Data analysis involves risk mapping and descriptive statistics to assess patterns of flood impact and response strategies. The results indicate that effective flood risk management involves using flood-resistant rice varieties, constructing and maintaining irrigation and drainage systems, and participating in the Paddy Farming Insurance (AUTP). Risk Mapping shows that floods have the lowest impact compared to other floods or disasters. In Padang City, floods have not impacted 75% of AUTP insurance claims. Strategies that farmers and stakeholders can implement are preventive and mitigations. Preventive strategies include improving drainage systems and using flood-resistant crops, while mitigation involves early warning systems, weather forecasting, crop insurance, and post-flood management. However, barriers like insufficient funding, limited farmer awareness of technology, and poor infrastructure hinder adoption. Government support primarily benefit smallholder farmers-those most vulnerable to climate-related risk by offering technical assistance, financial subsidies, and encouraging AUTP participation. By implementing these strategies, agricultural resilience can be strengthened, contributing to national food security.
Copyright (c) 2025 Cindy Paloma, Vonny Indah Mutiara http://creativecommons.org/licenses/by-nc/4.0
The Effect of Eliminating of Fertiliser Subsidy Policy on Pepper Farmers inKundi Village, Simpang Teritip Sub-district
This study aims to analyze the effect of the elimination of fertilizer subsidy policy on the total income of pepper farmers in Kundi Village, Simpang Teritip District. The research method used is a survey method with paired sample t-test analysis. The survey method used as a research technique whose implementation is through interview guidelines, questionnaires or by telephone. The sampling method uses non-probability sampling with purposive sampling. Based on several samples that meet the criteria or characteristics of pepper farmers in Kundi Village in this study, there are 30 samples. The data processing method uses Microsoft Excel and SPSS version 25. The results of the study show that the total income of pepper farmers in Kundi Village, Simpang Teritip District before the elimination of the fertilizer subsidy policy was Rp. 332,326,420, then after the elimination of the fertilizer subsidy policy was Rp. 205,262,560 there was a significant difference, in the paired sample t-test the significance value was 0.00.
Copyright (c) 2026 Leno Seftian Saputra, Rostiar Sitorus, Novyandra Ilham Bahtera https://creativecommons.org/licenses/by-nc/4.0
Sales Forecast for PT XYZ’s Sterilized Milk Products in the Jakarta Market for 2025 Using the ARIMA (Autoregressive Integrated Moving Average) Model
This study examines the sales forecast for PT XYZ’s sterilized milk products, recognizing the critical importance of accurate forecasting in the dynamic and competitive fast-moving consumer goods (FMCG) sector. Reliable forecasts are essential for distributors to optimize demand planning and inventory control. The Autoregressive Integrated Moving Average (ARIMA) model was applied to historical monthly sales data from 16 distributors in the Jakarta market covering the 2022–2024 period. The ARIMA procedure included data collection and visualization, stationarity testing (ADF, ACF, PACF), differencing, model identification, parameter estimation, and optimal model selection. The results reveal monthly sales fluctuations with a clear downward trend toward the end of the observation period, with the ARIMA (1,0,1) model emerging as the best fit. Forecasts for 2025 indicate a continued decline in sales value, underscoring the need for stronger collaboration between PT XYZ and its distributors in promotional planning and inventory management to adapt to market shifts and capitalize on emerging opportunities.
Copyright (c) 2025 Akbar Bimo Prastio, Imam Widhiono, Sri Lestari, Budi Dharmawan http://creativecommons.org/licenses/by-nc/4.0
Analysis of Consumer Preferences for Purchasing Decisions for Pie Brownies in Subang Regency
Consumer preferences form the degree of evaluation of the possibility of making purchasing decisions, while consumers are faced with the diffusion of product and provider decisions with different tendencies. The purpose of the study was to assess consumer preferences for the purchase of brownie pie with a case study on UMKM's souvenirs and souvenirs in Subang city. A total of 76 respondents were selected using a conjoint analysis approach. The results of the analysis show that the flavor attribute is considered the most important or most considered in the decision to purchase brownie pie, with a value of 34.35%. The size attribute ranked second with a value of 18.61%. Followed by the price attribute with a value of 16.15%. And the lowest is the texture attribute with a value of 4.76%. To increase the target market, the strategies needed are (1) focus on developing and highlighting sweetness as the main attraction of the product, (2) offer the product at an affordable price, ideally around Rp20,000, to attract price-sensitive consumers, (3) provide products in large sizes to meet consumer preferences, (4) consider using chocolate aroma as one of the product's attractions, (5) optimize the appearance of the product with a brownish color and crispy texture, (6) take advantage of social media (Instagram and TikTok) for promotion, because it is effective and interactive
Copyright (c) 2026 Veralianta Br Sebayang, Wien Kuntari , Ani Nuraeni , Faranita Ratih Ratih , Dwi Yuni Hastati , Dedelia https://creativecommons.org/licenses/by-nc/4.0
Analysis of Factors Affecting Indonesian and Indian Turmeric Export to The United States and The United Kingdom
Turmeric is a high-value bio-pharmaceutical commodity with strong production potential, diverse uses, and strategic importance as a spice export. The United States and the United Kingdom are among the largest global importers of turmeric and key target markets for Indonesia. However, Indonesia’s export share to these countries has fluctuated due to various economic factors. Meanwhile, India—despite being the world’s largest producer and exporter of turmeric—faces challenges in sustaining its export growth in these major markets. This study analyzes the factors affecting turmeric exports from Indonesia and India to the U.S. and U.K. using a panel data regression model. The findings reveal that Indonesia’s exports are significantly and elastically influenced by the average real GDP of destination countries and interest rates, with elasticity values greater than one. In contrast, the elasticity for domestic production is near one, indicating a proportional response. India shows lower elasticities for all variables, each below one. Furthermore, production is not a significant factor for either country, suggesting that increasing output alone is insufficient without downstream processing and improved market access. These results indicate that Indonesia’s turmeric exports are more responsive to external economic changes, reflecting stronger adaptability in global trade.
Panel Data; Real GDP; Competitors; Production; Interest Rates
Copyright (c) 2025 Novindra Novindra, Iga Nurjanah http://creativecommons.org/licenses/by-nc/4.0
Geographical Indication Certificate of Coffee: A Bibliometrics Study Approach
Geographical indication certification of coffee is growing due to the demand for "specialty" coffee based on geographic origin. According to coffee lovers, the taste of coffee varies, depending on where the coffee is produced. As demand for geographic indication certified coffee increased, the research that related to this topic also developed. To find out the extent of research that has been carried out regarding the topic, this bibliometic research was conducted. The purpose of this research is to map research on geographical indication certification of coffee based on keywords and research titles so that gaps and novelties related to the topic are obtained. The type of research used is a quantitative descriptive method. The analysis used is bibliometric analysis with the Vosviewers software tool. Based on the analysis results, it was obtained from the network visualization mapping that there were 6 clusters originating from 3032 terms with 50 keywords that appeared at least 10 times. In research on geographical indication certification, the 3 most keywords that appeared were coffee, Indonesia, geographical indications. From the mapping visualization results, it is known that the latest research topics studied are signs, Arabica coffee, coffee farmers, factors, indicators, Indonesian coffee, Robusta coffee, quality, and West Java. The average publication related to these items was published in 2020-2021. From the results of the visualization mapping, the density of research topics related to coffee items in cluster 1, Indonesian items in cluster 4, and geographical indication items in cluster 2 have been widely researched, while topics in clusters 3, 5 and 6 have not yet been widely researched. These items are signs, coffee farmers, indicators, value, quality, coffee farmers, Robusta coffee, quality, and West Java.
Geographical Indication Certificate of Coffee
Copyright (c) 2024 Veny Betsy Saragih, Riantri Br Barus, Chicka Willy Yanti, Syadza Anggraini
Evaluation of Banana Seed Distribution in the "Nagari Mandiri Pangan" Program in Padang Pariaman Regency, West Sumatra
The purpose of this study is to evaluate the distribution of bananas in the Nagari Mandiri Pangan Program in Padang Pariaman Regency, West Sumatra. Nagari Mandiri Pangan is a program implemented by the West Sumatra government. This program is an adaptation of the Desa Mandiri Pangan launched by the Food Security Agency of the Ministry of Agriculture (BKP) at the national level. The West Sumatra Government is trying to explore the needs of the farmers themselves. In this case, farmers who are in the group ask to be given banana seed assistance, which is a commodity that has the potential to be developed. This research was carried out on five farmer groups in Padang Pariaman Regency. The method used is an interview using a questionnaire, which is then analyzed using descriptive statistics. The existing results are compared with the technical guidelines and implementation guidelines that have been prepared. From the results, it was found that the distribution of banana seeds was carried out during the current year, and the requests from farmer groups could be accommodated through this program. Banana plants were chosen because this commodity has suitable growing conditions at the research site. Farmers are obliged to provide land that is used from existing vacant land and land that was previously unused. In addition, farmers are obliged to maintain bananas that have been given properly and provide periodic reporting. To ensure that farmers carry out their obligations, the agency evaluates by visiting and providing assistance with good banana cultivation methods in collaboration with local extension workers.
Copyright (c) 2024 Dian Hafizah, Faidil Tanjung, Rusda Khairati, Rini Hakimi, Ilham Akbar
The Welfare Analysis of Rice Farmer Households Based on Cultivated Land Area in Sale Village, Rembang Regency
Rice farming in Sale Village is the population's main occupation to earn income. Less land makes it easier for rice farming in Sale Village to make economic profits, so farmers have to look for additional income both in and outside of agriculture to achieve prosperity that is considered sufficient to meet their household needs. The objectives of this research are (1) to analyze household income and (2) to analyze the level of farmer welfare. The method used in this research is an analysis of income, expenditure, and household welfare using criteria (Sajogyo, 1997) and the BPS poverty line. The research results show that farming is the most significant contribution to household income for small, medium, and large land farmers. The household expenditure value of lowland rice farmers is above the welfare criteria and is classified as a moderate and not poor household.
Copyright (c) 2024 Novindra Novindra, Zumrotul Arifah
Analysis of Income and Costs in Tobacco Processing Based on Sales Methods in Nagari Baruah Gunuang, Limapuluh Kota Regency
The area of tobacco land in West Sumatra Province, especially in Limapuluh Kota Regency, experienced a quite drastic decline, reaching 66.6% in the period 2022 and 2023. One of the causes declining land is related to prices and income. Low prices and income can be caused by different marketing methods between farmers. Therefore, the research aims to measure income and costs of tobacco processing based on marketing methods. The data analysis method in this research uses descriptive analysis and the Independent T Test. Descriptive analysis aims to describe the costs of processing chopped tobacco, obstacles and factors that influence farmers to sell chopped and spread tobacco. Meanwhile, the t test was carried out to see whether there was a difference in income between farmers who sold chopped and spread. The research results show that farmers' obstacles in processing chopped tobacco are dependence on sunlight, long processing time, and high processing costs. Meanwhile, the factors that influence farmers to sell expanse tobacco are that it is easy and practical, easy to sell, and requires money immediately. In terms of income, there is a significant difference between farmers who sell chopped and farmers who sell overlay. There is a difference in income of IDR 10,132,630/ha/planting season or 37%.
Copyright (c) 2024 Muhammad Syahfitra, Nursamsi Nursamsi, Novi Yulanda Sari, Friskia Hanatul Qolby, Agustinus Mangunsong
Analysis of Indonesian Palm Oil Competitiveness: A Case Study from Central Mamuju, West Sulawesi
The quality of crude palm oil, price, and quality of fresh fruit bunches are important factors in determining the competitive advantage of palm oil. In Central Mamuju, palm oil is processed into two main products: Crude Palm Oil (CPO) and Palm Kernel Oil (PKO), which are further refined into various derivative products like cosmetics, soap, cooking oil, and much of the CPO is directly exported, affirming its potential in the global market. This study aims to assess the impact and components of palm oil competitiveness using the diamond porter model. Results indicate that factors like resource condition availability (X1), related and supporting industries (X3), company strategy, structure, competition (X4), and government role (X5) positively influence competitiveness. However, demand conditions (X2) and opportunities (X6) negatively correlate. The competitive strengths of palm oil in this region include high-quality fresh fruit bunches and CPO, as well as competitive fresh fruit bunch prices. The presence of palm oil companies here also demonstrates high competition levels.
Copyright (c) 2024 Agung Rimba Pebrianto, Andi Werawe Angka, Ikawati Karim, Muhammad Arafat Abdullah
The Influence of Marketing Mix on Satisfaction and Loyalty of Minyakita Consumers in Pangkalpinang City
This study aims to analyze the effect of the marketing mix, including product, price, place, and promotion, on consumer satisfaction and loyalty among Minyakita buyers at minimarkets, grocery stores, and traditional markets in Pangkalpinang City. Conducted in July-August 2024, this research utilized a survey method with an accidental sampling technique, collecting data from 100 respondents. Data were analyzed using Structural Equation Modeling-Partial Least Square (SEM-PLS) with SmartPLS Version 4.0. Findings indicate that price, place, and promotion directly influence satisfaction significantly, while product does not. Product, place, and promotion have a significant effect on loyalty, while price does not. Indirectly, product and price do not significantly affect loyalty through satisfaction, whereas place and promotion do. Satisfaction has a significant impact on loyalty.
Copyright (c) 2024 Viona Widytiya, Eddy Jajang Jaya Atmaja, Muntoro Muntoro
The Participation Level of KWT Mawar Members in the Harum Madu Program in Karangtengah Village, Kadungora Sub-District, Garut Regency
The Halaman Rumah Masyarakat Terpadu (Harum Madu) program, initiated by the Garut Regency government, aims to ensure household-level food self-sufficiency. Based on BPS data (2023), agricultural land in Kadungora District is very limited, making the Harum Madu program a viable solution for optimizing yard land. This study aimed to analyze respondent characteristics and the participation level of KWT Mawar members in the Harum Madu program. A quantitative descriptive analysis was used, with sampling conducted through a census of all 40 KWT Mawar members. Results indicated that most KWT Mawar members are aged 34-44 years, have an elementary school education, work as housewives, have 1-3 family dependents, and an average household income of Rp.1,500,000-Rp.2,000,000. The participation level of KWT Mawar members in the Harum Madu program is moderate, with a score of 1485. Participation in decision-making falls under the moderate category, while participation in implementation and utilization of results is high. Meanwhile, participation in evaluation is in the moderate category.
Copyright (c) 2024 Rivianty Putri Nur Af'idah, Abubakar Abubakar, Bayu Budiandrian