THE IMPLEMENTATION OF PARTICIPATORY LEADERSHIP STYLE IN MICRO, SMALL AND MEDIUM ENTERPRISES (MSMES) (CASE ON SANJAI NITTA'S ENTERPRISE)
IMPLEMENTASI GAYA KEPEMEMIMPINAN PARTISIPATIF PADA USAHA MIKRO, KECIL DAN MENENGAH (UMKM) (KASUS PADA USAHA SANJAI NITTA)
Abstract
Sanjai Nitta is an small enterprise that produces and sells processed cassava products. In carrying out its business, this company applies a participatory leadership style that allows Sanjai Nitta's company to survive through difficult conditions during the Covid 19 pandemic. This study aims to assess the level of application of participatory leadership styles to employees and their effect on employee performance. This research was conducted at Sanjai Nitta's enterprise because it has a shop that is often visited by tourists and is one of the most popular in selling West Sumatran specialities. Using the survey method, interviews were conducted with all 30 employees. Data were analyzed using quantitative analysis. The results showed that the manager of Sanjai Nitta enterprise was considered to have implemented a participative leadership style and a high level of employee performance. The results also prove that there is a positive significant relationship between leadership style and employee performance levels.
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