Tourism Development Strategy at Cemara Beach, Rebo Village, Sungailiat District, Bangka Regency
Keywords:
Bangka Regency, Cemara Beach, DevelopmentAbstract
Cemara Beach is an example of the use of protected forest land from a former mining area that is managed as a natural
tourist attraction. This beach has an attraction as a new tourist destination because it is known for its neatly arranged and
shady pine trees and provides a cool atmosphere with a beautiful sea panorama. This study aims to analyze the right
strategy in developing tourism at Cemara Beach. This study was conducted in April 2025 at Cemara Beach, Rebo Village
Sungailiat District Bangka Regency. The research method used was direct interviews with visitors an interview guideline.
The results of the study indicate that the priority strategies that can be carried out are in the self-improvement strategy,
including 1) Cooperating between managers and stakeholders (government, community and investors) in the form of
promotion, training, socialization to develop Cemara Beach tourism so that it can increase the number of visitors and
provide a satisfying experience in traveling. 2) Maximizing collaboration with business actors (UMKM, entrepreneurs
and investors) so that business opportunities are opened so that they can meet visitor demand and also increase the income
of Cemara Beach managers. 3) Carrying out promotional strategies by increasing tourism events, actively loading
advertisements, interesting content on social media and print media.
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Copyright (c) 2026 Rini Desriyati, Sudirman Adibrata, Arthur M Farhaby
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