THE DEVELOPMENT STRATEGY OF BUMDES PELIKAS IN TELAK BANGKA BARAT

STRATEGI PENGEMBANGAN BUMDES PELIKAS DI DESA TELAK KECAMATAN PARITTIGA KABUPATEN BANGKA BARAT

Abstract

BUMDes is a village-owned enterprise formed based on the wants and needs of the community. BUMDes PELIKAS pepon water gallon unit is one of the BUMDes located in Telak Village, formed based on the desires and needs of the community for drinking water which has so far been the source of community drinking water during the dry season. Marketing of new BUMDes PELIKAS drinking water products around Telak Village and seeing the condition of the emergence of new competitors, BUMDes PELIKAS needs strategies to maintain and develop its business. The purpose of this study is to describe the implementation stage of the establishment and development strategy of BUMDes. The research method used is the case study method. The study was conducted at BUMDes PELIKAS gallon water depot unit in Telak Village, from October 2019 to July 2020. Data collection techniques were through interviews, observations, and library research, while the analysis tools used qualitative descriptive, and SWOT. The results showed that the implementation of the PELIKAS BUMDes through deliberations with the stage of choosing the type of business, the formation of organizations, and the formulation of the statutes of the household (AD / ART). The development strategy that can be carried out by BUMDes PELIKAS gallon water depot units is to increase production to expand marketing, differentiate services, create social media advertisements for partners, buy vehicles, make halal certificates, add employees and schedule work hours, offer cooperation in shops , diversifying products, sticking hygienic certificates in water gallon depots, installing banners around the BUMDes environment, raising salaries and providing incentives.